What is the attraction to parents of joining online communities or regularly reading parenting blogs? There are so many parenting sites online that it is interesting to consider why some sites have a much higher readership than others. I suggest the following reasons:
1) First impressions count, so the design of your site will have an effect on whether or not readers hang around for longer than 5 seconds. Easy navigation is essential and the reader will usually want to find out quickly about the author, aim and background of the site. This is why “about” pages are so popular. Personally, I am always attracted by people’s photos because it makes the websites less anonymous.
2) Fresh, entertaining and regular content will catch the reader’s initial interest and keep them coming back for more
3) In the case of blogs, an insight into the character of the writer is very important. The style of writing will give the reader an idea of the writer’s personality and whether or not they are someone who interests them. With websites, forums will help to give readers a flavour of the type of member who belongs to the site and readers can then decide whether or not they would like to strike up a conversation with them or join them.
4) Readers often want to gain an immediate idea of what the purpose of the site is eg is it a personal blog or a place for working mums to network? This way a reader can quickly judge if it is the type of site they are looking for
5) Parenting sites and blogs are most often visited when readers are looking for information, advice and entertainment related to family issues. Parents usually agree that the experts on family issues are other parents who have had to deal with similar situations.
6) Finally, many parents are stuck at home with the kids and the amount they go out is restricted. By joining a community or commenting on a blog, readers can air their points of view and make their voice heard.
Online communities are all about striking up conversations and connecting with other like-minded people across the net. Therefore, unless a reader can relate to your site in some small way within the first few seconds of visiting it, they will probably click another button and be gone for good.